The national burger brand designed a custom tile for its restaurants’ curved cash wraps and drink station millwork. However, because of the costly and time-consuming installation process, the tile solution became less practical to maintain for its existing restaurants and future developments. This drawback, along with the tile’s hard-to-clean grout lines and proneness to cracking, lead the brand’s team to search for a better way to protect its surfaces. The ideal solution was to find a material that preserves the original tile design, is easy to clean, and simplifies the installation process.
Bringing both construction and design parties together, the CS account manager proposed the use of Acrovyn by Design (AbD) for the tile alternative, as well as for the mural locations. A strong case was made for testing AbD as an alternative to the tile because of its cleanability and durability. AbD is not prone to crack, splinter, or shatter.
Since its incorporation into the brand’s national specification, the use of AbD sheet material has significantly reduced cost in each restaurant location by cutting installation time to just hours instead of days, and eliminating the need for specialized labor.
Project: Habit Burger
CS PRODUCTS USED ON THIS PROJECT
PARTNERING TO CREATE CUTTING EDGE SOLUTIONS@htagvalue>
With over 270 locations, a rapidly expanding burger brand sought to find a durable material for its wall murals, as well as an alternative to the burger brand’s complex porcelain tile. Upon collaboration with the burger brand’s construction and design teams, the CS National Accounts division met the challenge with an innovative solution.